1) Find Unique, useful and quality products. Our primary goal as a company is to serve the needs of electronic design and test engineer. To accomplish this effectively, we must constantly evaluate new supplier line card chances. Our goal is to find products that everyone needs is unique in North America, which are easy to ship and require minimal ongoing technical support. Imported goods that need to have a uniqueness, instead of just "me-too". This typicallymeans that a product is high quality, low in price than most, and with features not currently available domestically. We live in a "hands-on" fashion evaluate almost all products we sell in advance in order to evaluate their benefits for our customers and to allow our technical support team to answer intelligent questions. This helps us hard-to-use products, or those excluded because of inadequate instructions or manuals. Analysis of competing product features / pricing is also essential. Finding that"Killer" new product requires constant global market research. Make sure that the product is suitable for the domestic market (power supplies, correct transmission frequencies, etc.) is essential. should trigger an increase in the number of returns and failures reassess the business case for the products concerned.
2) The entry into trusted win-win partnerships, supplier search and evaluation, reliable global supplier is a constant challenge, especially since a typical electronic componentDealers can not normally visit each vendor will be based, in commercial decisions. A consistent, comprehensive supplier assessment process can help determine whether products are easy to use, to be delivered promptly in a position, whether technical questions can be answered quickly and accurately, reliably and whether products are of high quality, etc. Supplier partnerships must mutually useful and trustworthy. For example, in signing the exclusive North American distribution agreements, we wouldAnticipating a supplier forwarding inquiries and sales not handle to us, and direct sales, and even behind their products, quality and reliability issues.
3) Find and Managing Good People / organizations choose the right support team is also important to present an efficient, honest, knowledgeable service to customers and suppliers, as devices with a well-kept office infrastructure and networked. Providing employees with a safe optionTo earn a living, with the flexibility to pursue personal growth needs must be weighed as they arise with regard to staff and accommodation for individual family or other personal needs. Successful dealers treat customers and employees with the same degree of care and consideration.
4) positioning of products to customers with pre-identified retail as the ideal destination for electronic design engineers to find the right venues for product placement andPublic relations are critical. Advertising and press release distribution are essential and must always be aware of a developing print and online media worldwide. commitments from overseas suppliers promoting investments securing in advertising and is always a challenge because they often think, should be the dealer entirely from the shoulders, but that must be made difficult on small margins and duty to you with eroded credit card charges , plus Shipping and storage costs.Because of the North American market size, domestic dealers may not be possible to visit most of the customers personally. Instead, they must be able to sell products through strong technical support, easy ordering and delivery, good marketing and a good web support for the products. It is also important and effective customer retention strategies. For example, Saelig regular emails of our large customer base with relevant and timely information on new products. The most promising prospectsInterest in new products are customers that we already have and know who have positive past experiences with us and who frequently put their trust in us to help them find the latest and most useful products.
5) The entry into mutually beneficial agreements, it is essential to have signed agreements in force to protect not only for business and legal interests, but also clearly defined responsibilities and expectations of both retailer and supplier. It is also critical to theinclude a highly specific termination clause. The ability to repay in case of termination return all remaining shares can save a life to be a dealer!
6) International Finance Director currency fluctuations present a number of other topics. Many goods are purchased with the payment in advance in a particular foreign currency, and the time between issuing an official offer and subsequent receipt of customer funds can pay for goods up to 3 months, during which time itFunds may be a slight or significant differences between the fare paid and received. Credit card fraud is another factor. Overseas webshop turnover with foreign credit cards are not useful enough income verification of data in determining whether a credit card is genuine. Delicate Judgement is required in deciding whether to fill an order. In addition, credit card "discount" fees may value from 2 to 6.5% of the total sale, based on your card, sorevenue reduction of up to 6.5% taken into account when amounts Products .. Another challenge is to adapt to changes in prices from hundreds of suppliers, and keep up to date on online webshop and internal accounting software prices. Cash flow can also be a problem. Customers often pay Net 30 invoices late, the company commits to chase the payment. Saelig But in case we buy on Net 30 terms and prompt payment - often sooner than 30 days net. That is, there are 15 or more daysmay consist of a cash flow shortage. Increasing revenue is therefore increasingly to hold cash, which may require a bank loan. A good relationship is important for the banks when times fast loans are needed to assist with cash flow.
7) understanding of the importance of good technical support answering technical questions on products, both before and after the sale is crucial for successful import and electronic distribution. In-depth technical questionsmust be deferred to the supplier for processing, if a dealer at the first meeting of the keys can be in sales. Keeping Current on product specifications from more than 100 companies is difficult to say the least!
8) Shipping / Customs It is also important to have a thorough understanding of the costs and procedures associated with shipping and customs clearance. This may mean more paperwork, forms, and evaluation of alternative delivery and forwarding options. Saelig certainlyhas got to know well our own local UPS, DHL and FedEx reps!
9) Knowledge can bring success and sometimes failure Each electronic distribution is the fact that when we face to make our sales and marketing job "too well" will be seen, with record sales and qualified lead generation, a provider a real local market and will usually terminate a distribution agreement, in favor of going directly. This is a common phenomenon, industry, although this does not mean we are trying less, however, on theContrary, it is rather a "feather in our cap," as other potential suppliers, our performance shows in the market.
10) Evaluating processes. Tools and processes for doing business are constantly changing and require new technologies and process efficiency distributors, to evaluate in-house activities for the inefficiencies, operational improvements, product / supplier performance and customer feedback. Any overall change in the global economy requires a careful examination andBalancing of resources.
11) Managing Risk Balancing risk reward is a constant challenge for merchants other Saelig no exception, with 100 lines of suppliers to sell and support. To determine which and how many products an inventory can be a difficult process, with some inevitable degree conjecture. On Saelig we pre-ordered the final decisions on inventory turns, and anticipation known future deliveries.
12) Robust Ethics / Integrity Saelig is obliged to do, whatRight, even if it does not appear to be viable, functional, simple, or conventional. We take the ideas in the Bible, Proverbs 22:1 "A good name is more desirable to great wealth is estimated at better than gold or silver." There have been times when a supplier has refused to take back product that our customers have been as bad, and we lost money in the refund, but kept our good name. There are also examples in which customers' products can be returned asdefective, for a closed claims analysis showed customer abuse as the cause of the error. In these cases, we take the viewpoint of the customer is always right ", and the product for a refund if it is inevitable that we have lost money. We find that few customers, the customer service such abuse policy. With unwavering ethics and integrity, we do what is best for the customer, knowing that while we are true to our core values - the night that ultimatelyis the foundation for our growth and success to form.
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